Lea is known to roll-up her sleeves and jump into creative brainstorming head first when it comes to problem solving or business modeling.  She approaches every project with an open mind and believes in infinite possibilities and won't stop mining until that one illusive gem is found.  When Lea is at the helm, she takes a hands-on approach developing start-ups from inception to launch drawing on her own real-world entrepreneurial experience in branding, product development, business modeling, team building, grass-roots marketing, digital marketing, competitive market analysis, SEO, web design, web development, UX, editorial design, sales, public relations, investor presentations, growth strategies, and corporate promotional events.